Apple is spending Rs 60 crore on water, here’s why

Apple is spending Rs 60 crore on water, here’s whyApple is spending Rs 60 crore on water, here’s whyThe company is setting up a water storage facility in Oregon, USA.TOI-Online | Dec 24, 2018, 07:44AM IST

NEW DELHI: Tech bigwigs are known to make investments worth millions of dollars for advancements and growth. Apple in that sense is no different. However, this piece of news — reported first by Oregon Live – is about a peculiar but important investment. According to Oregon Live, Apple will invest $87 million on water. Well, to be precise the Cupertino-based tech giant will spend that amount on water storage facility to cool down its data centres.

In the Prineville area of Oregon, Apple has two data centres that require enormous amount of water to keep them cool. The report further mentions that Apple had consumed nearly 28 million gallons of water in 2016. The report quotes, Lisa Jackson, Apple’s vice president of environmental initiatives, who said, “the Prineville project will support the company’s own needs while increasing the availability of clean, sustainable water as the community prepares for the impacts of climate change.”

The water storage facility is expected to be ready by 2021. The Oregon facility of Apple has seen over $1 billion of investment from the company in the last couple of years. Another report by CultofMac states that Apple had chosen this location because of tax benefits and the low cost of land. Also, the area has cool desert climates which also helps keeping the data centre cool. Interestingly, Facebook too has a data centre in the area.

In other Apple-related news, it has been reported that the company is facing a lot of pressure because of its low sales in India. A Wall Street Journal report said that the company executives will meet with Indian government officials soon. One of the reasons why Apple iPhone hasn’t done well this year is the high prices which didn’t bode well for a price sensitive market like India. Indian government officials are expected to meet the company’s executives in January 2019 in Davos, according to the report.